AEO and AI search, for people who run Shopify stores
55 pages across 9 topics. Every claim is checked against a primary source, and the sources are listed at the foot of each page with the date they were read. Where the evidence says a popular tactic does nothing, we say so.
AEO fundamentals for Shopify stores
What answer engine optimization means for a store rather than a publisher, which tactics have evidence behind them, and how to tell whether any of it worked.
Product data: the part of AI visibility you control
The published rules AI shopping surfaces set for product data, how to write titles an assistant can use, and whether meta descriptions and FAQ schema still earn their place.
ChatGPT and Shopify, from Shopify's own documentation
You are probably already connected. What Shopify Catalog sends to ChatGPT, the full published eligibility list, and what actually happens at checkout.
Perplexity for Shopify stores, checked at source
Perplexity never published a product feed spec, and the field lists in circulation are Google's. What the primary sources say, and why Shopify stores are already in scope.
AI crawlers and robots.txt, one bot per page
Exact robots.txt tokens and user-agent strings for every documented AI crawler, what each one does, and which a Shopify store should allow.
Agentic commerce: what Shopify switched on, and what you control
Agentic Storefronts is on by default. What it feeds to which AI channels, what the auto-generated agents.md file contains, and every opt-out that actually exists.
Google's AI surfaces: AI Mode, the Shopping Graph, and the real numbers
How Google's AI shopping surfaces actually pick products, how Shopify stores participate, and the verified AI Overviews data with the fake statistics stripped out.
Measuring AI visibility without fooling yourself
Seeing AI traffic in GA4 and Shopify, auditing what assistants say about your brand, and the published variance data that makes precise scores fiction.
How Entitled compares to other Shopify SEO apps
Written from each app's own listing and documentation, with the observation date on every page and a section on where the other app is stronger.