Perplexity for Shopify stores, checked at source
Perplexity has not published a product feed field specification, so the required-field tables in circulation are the Google Merchant Center spec relabelled. For a Shopify store the route in is Perplexity's platform integration with Shopify, which covers stores globally that sell and ship to the US.
- Start here
Perplexity's Merchant Program, explained for Shopify stores
Perplexity runs a free merchant program where stores submit product catalogs for shopping answers. What it includes, how submission works, is it worth it.
Joining the Perplexity Merchant Program, and whether you need to
The program is free, the form takes five minutes, and a Shopify store is partly covered without it. What the signup involves, what you get, and the honest maybe on whether it moves anything.
Perplexity product feed: what is published, and what everyone else invented
Perplexity has never published a product feed field specification. What the primary sources actually say, where the field lists in other guides came from, and what to do instead.
How Perplexity Shopping actually works
Product cards, Snap to Shop and Instant Buy checkout, how Perplexity picks what to show, and why Shopify stores are already eligible without joining anything.
Buy with Pro is gone. Instant Buy is how Perplexity checkout works now
Perplexity replaced Buy with Pro with Instant Buy, built with PayPal, in November 2025. Who can use it, who is merchant of record, and what changed for Shopify stores. All dated, all sourced.
Perplexity Shopping and ChatGPT shopping are not the same mechanism
Two AI shopping surfaces, two different routes in. How each gets your Shopify products, which one sends clicks, and what a merchant actually has to do for each.