Entitled vs SEOLab: All in SEO
Last reviewed
Short answer
SEOLab offers the broadest free feature set of any app here, with no paid tier shown on its listing as of 15 August 2026. Entitled is narrower and charges $6 a month for AI rewrites. The real difference is change control: SEOLab's bulk operations can overwrite existing metadata, while Entitled requires approval per change and snapshots every write for undo.
At a glance
Ratings, review counts and prices below were observed on 15 August 2026 and change over time. Everything stated about another app is drawn from its own App Store listing, its own help centre, or dated public reviews, and the sources are listed at the foot of this page.
| Entitled | SEOLab: All in SEO | |
|---|---|---|
| App Store rating | New listing | 5.0 stars, 2,349 reviews |
| On the App Store since | 2026 | December 2024 |
| Listed pricing | Free tier, Pro $6/month | A single plan shown, Free |
| Scope | Titles and metas for AI surfaces | Broad technical SEO suite |
| Theme code | None | Requires an app embed for core features |
| AI changes applied | Only after you approve each one | Bulk apply with an overwrite toggle |
| Undo | One click from an automatic snapshot | Backups plus per-item reverse data |
| Explainable per-product score | Yes, rule by rule | Site-level scores and audits |
| IndexNow | Yes | Uses Google Search Console submission |
| AI mention tracking | Weekly sampling, reported with sample size | Marketed, not documented as a feature |
What SEOLab does well
For a free listing, the surface is remarkable: a robots.txt editor, Local Business and product schema, an HTML sitemap, keyword and backlink analysis, Google Search Console integration with instant indexing, image compression, speed tooling, and twelve languages. It reached 5.0 stars across 2,349 reviews in roughly twenty months, the fastest growth of anything in this comparison.
It also writes into Shopify's own meta tag fields rather than overlaying them in page source, which is the right architecture and the same one Entitled uses. Its support is repeatedly praised by name in reviews for walkthroughs and scheduled calls, which is unusual at any price and remarkable at zero.
Two things to check before you commit a catalogue
The first is the overwrite behaviour. SEOLab's own documentation describes an overwrite toggle on bulk meta tag operations, advising that if you have already written good meta tags in Shopify you should keep overwrite off. That is sensible advice, and it also tells you what is at stake in a bulk run. A detailed public review from August 2026 describes metadata across more than 1,300 products being replaced, with per-page reversal being the recovery route.
The second is that we could not verify what happens on uninstall. There is no uninstall article in the SEOLab help centre and no statement in the listing. Because it writes into native Shopify fields, persistence is the reasonable expectation, but the developer has not said so and we will not claim it on their behalf. If that matters to you, ask them directly before a bulk run.
On the word free
The listing shows one plan, Free, with no dollar figures anywhere on the page as of 15 August 2026. We could not find a published pricing page establishing a paid tier.
It is worth knowing that a recurring theme in SEOLab's critical reviews through 2025 and 2026 is usage credits running out and needing to be requested. We could not verify any credit system, cap or price against the listing or the help centre, so treat that as reports from merchants rather than established fact, and check current terms yourself before planning around free.
Choose SEOLab if, choose Entitled if
Choose SEOLab if your budget is zero, you want the widest possible technical SEO surface in one dashboard, and you value hands-on guided support. For a merchant who has done no technical SEO at all, it covers more ground on day one than Entitled ever will.
Choose Entitled if you want to know exactly which products fail which published rule and why, if you want every AI rewrite reviewed before it touches your store, and if you want one-click undo from a snapshot taken automatically rather than a backup you had to remember to make. The scoring is free forever, so you can run it alongside anything else and simply use it to measure.
Frequently asked questions
Is SEOLab really free?
Its App Store listing showed a single Free plan with no prices as of 15 August 2026. Several public reviews in 2025 and 2026 describe usage credits running out, but no credit system or paid tier is documented on the listing or help centre, so verify current terms directly with the developer.
What happens to SEOLab's changes if I uninstall?
This is not documented anywhere public. Because it writes into native Shopify meta fields rather than overlaying them, persistence is the reasonable expectation, but the developer has not stated it and we will not claim it for them. Ask before a bulk run.
Does SEOLab track whether ChatGPT mentions my store?
Its listing markets tracking visibility in Google, ChatGPT and Gemini, but the documented reporting is SEO and Lighthouse style scoring. We found no documented AI mention-rate feature. Entitled samples a fixed prompt set weekly and reports mentions with the sample size attached.
Can I use both?
Yes, with the usual rule: only one app should own your meta title and description fields. Using SEOLab for robots.txt, schema and speed while Entitled owns product metadata is a coherent split.
Sources
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