Measuring AI visibility without fooling yourself
Measurement has two halves. Traffic: GA4's AI Assistant channel and Shopify's agentic reports show sessions and orders, both undercounting because AI apps strip referrers. Mentions: sampled prompts across engines, which published research shows vary enough that only trends over weeks mean anything. These pages cover both halves and the statistics of reading them honestly.
- Start here
How to measure whether AI assistants mention your store
There is no rank tracker for AI answers. Sampling is the only honest method. How to build a prompt set, what to record, and how to read the result.
How to see ChatGPT and Perplexity traffic in GA4 and Shopify
GA4 added a native AI Assistant channel in May 2026 and Shopify reports agentic sessions per channel. What each shows, what both miss, and the custom channel group that closes the gap.
How to check what ChatGPT says about your store, properly
One prompt in your own account proves nothing: memory personalises the answer and results vary run to run. The clean audit method, in five steps, free.
AI share of voice is directional, not precise. Anyone claiming otherwise is selling
Repeat the same prompt and a third of the sources change. The published variance numbers, what they mean for AI visibility dashboards, and how to buy measurement without buying decimals.
AI visibility tools compared, from the merchant side of the price tag
Profound, Peec, Otterly, Semrush and Ahrefs Brand Radar, priced and scoped from their own pages, and where a $29 Shopify app honestly fits against them. Disclosure included.